8 Tips to Drive Blog Traffic from Pinterest in 2020
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When I started my first blog, I was always searching for a traffic source, and I found Pinterest as a free traffic source.
But to drive traffic from Pinterest wasn’t an easy job for me. After reading a few blog posts, I’ve filtered eight proven tactics for bloggers to drive blog traffic from Pinterest.
When I followed all the proven Pinterest optimization tactics and analyzed the result of each week after applying and interpreting the conclusion there was a massive change in blog page views.
These tactics become a 100% working method to skyrocket traffic from Pinterest.
Not only traffic, but I also started getting a daily 100+ follower to my Pinterest account. The benefit of more followers is there is more chance to collaborate with other popular Pinterest users.
So in this post, I am going to share all the tactics I have applied to grow my Pinterest account.
1. Sign up for a Pinterest business account
The first common step found on every Pinterest guide is signing up for a Pinterest business account.
A Pinterest personal account is like your Facebook profile, and a Pinterest business account is like a Facebook page. A Pinterest business account gives access to analyze your Pinterest profile, from which country your Pins receive clicks.
With a Pinterest Business account, you can also analyze the website domain. You can examine which Pin is getting more click, the daily impression of Pins, the number of repins.
For free access to Pinterest business analytics to grow brand, you need to convert the personal account into a business account. Go to Pinterest Business Account, and turn the existing account into a business account.
Next, you have to claim your blog or website domain, so that you can analyze the performance of the content on Pinterest and website visits from Pins.
2. Set up boards relevant to your niche
The second step you need to follow is setting up boards on Pinterest. Creating a new blog board with keywords (i.e., relevant to your niche) is the right technique to optimize Pinterest account to rank higher on the Pinterest search result.
While creating a board for a niche blog, you must add the relevant keywords in board name and board description.
Once you have set up board add 15 to 30 pins in each board. You can save other Pins from various resources. But remember pin must be relevant to your board.
3. Pinterest Keyword Research
To skyrocket the growth of your Pin on Pinterest, you must have used Pinterest keywords. Like Google, Pinterest also suggests the popular keyword that has a high search rate.
Pinterest Quick Keyword Search:
To discover potential keywords with high search volume for your new Pin, you can type a keyword for which Pinterest will automatically suggest relevant keywords.
Not only keywords, but Pinterest quick search also suggest big boards and pinners name.
Another method used by most of the users is the Pinterest Keyword Guided search. Merely put a word and hit enter then Pinterest will suggest popular keywords.
4. Integrate Pinterest and blog for Rich Pins
This tool is the reason why you should have a Pinterest business account. Enabling Pinterest Rich pins for your blog lets you generate more traffic from Pinterest.
Rich Pin is a special Pinterest business tool that leads users to include additional information. Article Rich Pin includes Site Name, Article Title, Description, Author & Date, and “Read it” button.
Article Rich Pins read necessary article data from your blog by identifying every blog post.
Before starting with Rich Pins be sure Open Graph MetaData is enabled. To check this status, I recommend you to install the Yoast SEO plugin.
To apply for Pinterest Rich Pins for your blog follow these instruction step-by-step:
- Choose a blog post URL which has necessary metadata like description, title, author, published date.
- Enter the chosen URL and click Validate.
- Solve any error seen in your metadata before applying for Article Rich Pins.
- After successful validation with no error, click Apply Now.
Once you have validated and applied for one blog post URL, the Rich Pins tool will be enabled for the whole domain automatically.
5. Create Optimized Pinterest Pin
Once you enable article rich Pins, its time to create content reach pin inside the board. While creating a pin you should optimize your pin with following crucial points listed below:
i) Add Pin-worthy photo:
Pinterest is a social media with visual content; adding a stunning photo for your pins can make it viral. The Best image dimension for your pin is 735 * 1102 pixels.
You can create a few more pin for the same blog post adding a different pin-worthy image.
Adding text on your image have a higher potential to draw attention & drive traffic to your blog.
Never use a copyrighted image to create a pin.
ii) Focus on pin title
Pin title is like a blog post title but Pinterest allows you to write up to 100 characters. When your pin appears on the Pinterest search result or feeds then only the first 30 characters of the title are visible.
To grab the attention and make others click on your pin it is necessary to write the best title. Here are the key points on how to write a Pinterest SEO-friendly pin title.
- Use keywords in the title.
- No keyword stuffing.
- Use the title of your blog post rather than a simple sentence.
- Don’t use clickbait words like ‘click‘ on your title.
iii) Focus on pin description:
Pinterest allows its pinners to put a description of each pin so your pin will get high engagement. This description is like a meta description you used to write on your blog post.
Here are a few but crucial tips you should follow to write a pin description.
- Include keyword at the beginning of the description.
- No keyword stuffing inside the description.
- Add a few relevant hashtags.
- Should describe the context of your pin image.
- Use call-to-action phrases like ‘check out the blog post’.
- Writing a description of 200 characters.
How to Add a Pin on Pinterest?
When you visit your Pinterest account, you will see a ‘+’ button on the right side. Click on that button to add a new pin on your Pinterest account.
Add a Title, Description, destination link, an image, and select the board where you want to publish your pin then click the ‘Publish’ button.
How to Add a Pin on Tailwind?
When you are scheduling a Pin on the tailwind, first upload the image then type a board name, enter a Pin Title, Description, and source URL.
6. Join Group Boards
Group boards are gold mine of blog traffic, tool to reach the audience fast and build the brand of your Pinterest profile. In general terms, the Group board is the place where multiple Pinners promote their pin.
Pinterest boards are the place where you can contribute and collaborate with other relevant pinners. Every Pinterest board members add their followers which increase the number of board audience.
The most significant benefit of relevant group bards is there is a high chance of your pin being saved by other users on their personal board.
To create a Pinterest group board, you can invite other Pinners to collaborate and contribute to it. To do this, click “Edit” on board and add collaborators.
You can request to join group boards just by sending a message to group owners.
7. Increase Followers
Now it’s time to shine your profile by following other Pinterest users in your niche.
To increase niche relevant Pinterest followers, you must have a good looking profile with strong description and pinned relevant content.
You must find out who are popular Pinterest users in your niche and analyze how they are using Pinterest to grow their blog.
It’s easier to make a connection with a small Pinterest account since they tend to follow you back immediately and save your pins.
8. Join Tailwind Tribes
Tailwind is a powerful Pinterest scheduling tool which consists of Tribes for collaboration to grow your Pinterest reach and drive traffic from Pinterest. A tailwind tribe is similar to a Pinterest group board with the smart Pin scheduling feature.
Tailwind is free for everyone to schedule the first 100 pins.
Tailwind allows multiple users to contribute and collaborate in a relevant tribe. You can find the right tribe that is relevant to your business brand or blog niche.
Tailwind tribe is a mine that helps your pin to receive massive repins that surely increase blog traffic from Pinterest.
Even a small Pinterest account is also receiving up to 20 repins from one scheduled pin inside the tribe.
You already know that you need to shine your Pinterest profile with relevant blog boards, brand or niche relevant followers and pins with stunning photos to hit repins.
To drive massive traffic from Pinterest to blog, you must have a membership of Pinterest boards and famous tribes.